October 2021

Introduction

Moisturizing lotions are in the form of thick liquid and need protection from direct sunlight and high temperature. Lotion boxes made of cardboard material provide them this protection. Product presentation is another benefit that they provide with a variety and creativity in their designs. Brands can use them to display the prominent attributes of their lotions as well. The use of digital printers or lithography provides a high-quality print result. Modern manufacturing techniques make it easy to customize them with advanced features like embossing, die-cutting, foiling, and addition of perforations. Such innovative packaging solution makes the lotions standout over the retail shelves.

The majority of skincare startups consider the packaging of lotions less important and only focus on the quality of lotions. It is the biggest mistake they made as lotion boxes become the face of the brand in the market. Such mistakes become a hurdle in the growth of business and sales of products. Let’s know about the 5 biggest mistakes made by the beginner brands in this packaging solution.

Unprofessional And Boring Design

The design selected for the custom lotion boxes has vital importance in making it noticeable for the buyers. However, a boring design gets less attention and makes the buyers frustrated. This phenomenon impacts the sales volume and can lead to a failed startup. Therefore, get your design from the professional designers of the packaging firms to make it engaging for the buyers. Consider your targeted audience and then use the high-quality graphics images in a storytelling manner. Use your product images while they are in use by your targeted audience. It will present your brand as a more professional identity.

Less Focus Over The Presentation

The way a product is presented influences the purchase decisions of the buyers. Use a personalized lotion box for this purpose rather than availing a readymade unfit box for your lotions. You can use a transparent window to allow the buyers to have a look at the real lotion inside. The resemblance between the product images and the product itself will boost their confidence to make a purchase. Various brands make the mistake of presenting the product in a lotion packaging box without creating a charm for the buyers. Adding a creative unboxing style can also make the buyers excited about a purchase.

Risking Over The Packaging Quality

Brands lacking the funds usually make a decision to use low-quality material for the production of their packaging. It is not a good practice as it can damage the repute in the market. There are several other ways to save money, like buying lotion boxes in bulk. But, risking the quality of raw materials can result in harm to the product or a faded print. Buyers assume products with such low-quality packaging from a local brand. You can reduce the size of the box to make it for the product, and it will also lower the cost without compromising on the quality.

Missing Cheap Promotional Chances

Marketing is a vital need of skincare brands. Luckily the wholesale lotion boxes provide marketing opportunities to the brands, but most of them miss this golden opportunity. Spending money on the marketing of the product only through billboards and other such means benefits less. Indoor marketing has more importance as retail stores are the place where the decisions of the buyers get changed. So, use the packaging properly for the marketing of products by using a creative design involving information about your brand and product.

Irrelevant And Ambiguous Detailing

Detailing about an item over the packaging is vital for the brands, but over detailing makes the buyers frustrated. It becomes complex for them to find their desired information. They can switch to any similar options. Therefore, a balanced lotion boxes design is the best way to keep the buyer engaged. Only display the most important features of lotion that your competitors are not providing. Make it to the point and avoid printing irrelevant and ambiguous details. A brand can guide users to their social media pages or website for further information like certifications and partnerships.

All these mentioned mistakes have maximum weightage in creating a situation where a brand gets no nominal sales. Therefore, avoiding these mistakes and using lotion boxes creatively is vital for the startups to create a strong fort impression over customers. Winning the hearts of customers through luxurious packaging creates an emotional bond with a brand.