
Recognised as Asia’s leading travel and tourism exhibition, SATTE expects visitors and buyers from across the globe. Being a platform for numerous deals and meetups, the travel expo has played a key role in shaping India’s travel and tourism industry. Having set a firm foot in growth and expansion, let’s dive into the history and growth to understand its influence and importance.
History of SATTE
South Asian Travel and Tourism Exchange (SATTE) is the influential travel trade show scheduled to be held in February 2025. This B2B event was established in 1994 with a focus on Inbound Tourism. With the emphasis on showcasing India’s potential as a worthy destination across the globe, the show progressed in 2003-2004 by incorporating domestic tourism as well.
Further gradual evolution led to the incorporation of Outbound Tourism, which was succeeded by working with well-known organisations, travel associations and key media houses. To name a few in the latter category, they were the Association of Domestic Tour Operators of India (ADTOI), the Federation of Hotel & Restaurant Association of India (FHRAI), the Outbound Tour Operators Association of India (OTOAI) and many more.
Growth of SATTE
The presence of remarkable profiles from across the world and the active participation of National and State Tourism Boards (NTOs and STOs) speak volumes about its growth. Further, it has also earned the support of the Ministry of Tourism, Government of India. Concerning expansions, the following figure throws light on the aspect:
- Exhibition: 1400+
- Trade visitors: 35000+
- VIPs and Delegates: 800+
- Exhibit Area: 2,50,000 square meters
- State tourism boards: 28
- Countries: 50+
The figures were the highlights of SATTE 2024. The exponential growth is expected to continue in the upcoming years, too.
Be a Part of the Travel and Trade Show of India
Scheduled to take place for three days, SATTE will offer the opportunity to dive into the latest trends in the industry through conferences of experts from the field. For individuals and professionals with an interest in the tourism and travel industry, it will be the perfect platform to brainstorm ideas for businesses and find their next travel destination. Book as a visitor now to make the most of the grand event.