Among teenagers and members of Generation Z, TikTok has unparalleled reach and penetration. Its incredible climb since its start in 2018 has been nothing short of phenomenal. Its ascent from a little-known karaoke software to the number-one free entertainment app in the Apple Store has been amazing. It makes sense that everybody wants a piece of the TikTok pie.
However, becoming well-known on TikTok isn’t quite simple. TikTok, which has 500 million active users, serves as a virtual arena for content producers. The massive amounts of binge-worthy stuff that are uploaded there every second could rapidly drown your content.
Since only 4% of marketers use famous tiktokers, your chances of standing out are at their highest if you’re a marketer or influencer. One explanation could be that TikTok is a more recent platform than others like Facebook and Instagram. Another is the fact that the creators of TikTok are so secretive about their metrics, which makes TikTok marketing feel a lot like a crap shoot.
Nevertheless, becoming well-known on TikTok can help you greatly. The number of downloads for the lip sync app has overtaken that for Facebook and Instagram (refer to the chart below). This implies that TikTok gives you access to a wider audience. Additionally, TikTok sessions are longer than those on Instagram or Snapchat, providing you a chance to engage with audiences more fully.
Success on TikTok, as previously said, is not accidental. You need a well-thought-out approach and interesting content if you want to outperform other brilliant TikTokers. To hasten your TikTok adventure, we have put together a successful game plan.
Disruptive Content Creation
TikTok is not the platform for you if you have a conservative point of view. When creating content for TikTok, you must let your wildest, wackiest side out. Some of the genres that have the potential to gain popularity are challenges, skits, gymnastic feats, comedic acts, makeup and fashion, and magic and illusion.
Young people, who account for 41% of TikTok’s user base, adore the platform’s carefree atmosphere. Unique and original stuff succeeds here. To engage your audience, you’ll also need to use ideas that are becoming viral.
To increase the visibility of your content, use popular hashtags. Look for trending hashtags on the app’s Discover page to enhance your posts and assist you in connecting with the proper demographic.
Following the Australian bushfires, several TikTok posts were created in response to the tragedy. They included recitals and skits, in addition, to live feeds. Related pieces had a lot of attention since they were noteworthy, and many creators simply rode the wave.
Final Reflections
Despite being a relatively young social media platform, TikTok has experienced rapid growth. TikTok’s streamlined environment presents the potential for growth for content producers and advertisers.
Nothing should be able to stop you from being well-known on TikTok if you are talented and have passion in your heart. These doable actions will hasten your progress.
