Custom presentation boxes are a popular packaging option. These boxes are usually put in a prominent area in a store so that they can get noticed by many shoppers. When a brand chooses to use these, it is vital to non-graphic design books them effectively so that they give a good impression of the business. The best packaging material should be used to make them and they should be designed keeping the customers in mind.
The following are 6 helpful tips for designing presentation boxes wholesale:
Must be sturdy
Printed presentation boxes should be strong if you want them to show your business as one that creates good-quality stuff. The boxes must be made with strong material. They should be able to handle any pressures being put on them.
Some materials that can be chosen to make custom box packaging include cardboard, corrugated cardboard, Kraft. These will give you strong boxes which will give a good image of the business.
The materials are also “safe” as they do not have harmful chemicals in them that can go into the product and spoil it.
The packaging material should be environmentally-friendly as well. It should not lie around polluting landfills and water bodies. The above materials are recyclable, reusable, renewable, and/or biodegradable. The brand that chooses them is seen as a responsible one.
Should attract the right customers
It is important to design custom presentation boxes so that they appeal to the consumer base. Only when these people are drawn towards them, sales will happen.
Find out the age, gender, geographical location, shopping habits, of your target audience so that packaging can attract them. For example, if you want the presentation boxes wholesale to be seen by kids, they should be bright, colorful, have pictures of cartoon characters printed on them.
Packaging for adults is more decent whilst the one for teenagers can be funky, trendy, etc.
Know what details to include on the box
Use printed presentation boxes to let people know about what you are selling. You can provide them with details of the product which will allow them to decide whether they want it or not.
For example, if you are selling a skincare product you can state the ingredients, what the product is, how to use it, what skin type it is suited for when to use by, warnings, weight, etc. These details included on custom box packaging makes people know about the merchandise.
Find out what details to include because too many can confuse and make the packaging look bad. A good font has to be chosen that is interesting and readable. Select its size and color carefully as well.
Used as a marketing tool
It is a good idea to use custom presentation boxes as a marketing tool to let people know about your product and brand. The box must be attractive so that it stands out. When customers are drawn towards it, they can consider the details on it.
You can make it easier for people to know why your product is better than the competition. Include its special features on the box. For example, a food item may have natural ingredients or those that are good for help. If you include scientific proof and evidence for this it solidifies the point.
Any deals and discounts that the business has should also be stated on the presentation boxes wholesale as these encourage sales to occur.
Let the brand be known
Printed presentation boxes can increase brand awareness as well. Include a brand logo on packaging so that consumers can recognize which products are from your business. The logo must be a memorable one that can get noticed easily.
Also include the contact details of the business on the boxes so that it is easy for people to get a hold of you. The brand’s address, phone number, email address, social media links, website, must be given.
Boxes should attract
You want custom box packaging to attract and stand out in front of the competition. Check out what the competition is doing so that you can get some ideas. Do not copy them. Follow trends whilst being unique.
For example, the minimalist trend is popular. It aims to keep the packaging design simple yet attractive. It is simple to understand what the product is by looking at the box. The whole design is kept simple but it still stands out.
Color psychology should be looked into as well if you want to know what different colors signify. For example, black can show elegance, class, sophistication. White is used to showing purity, innocence, etc. This is why it is often associated with weddings. Red shows life, romance, energy. A brand that wants to give the impression of nature can use colors like green and brown.
Images can also make the packaging look attractive. But you need to know which ones to add and how many. Do not include too many as this makes the box look confusing. If a brand wants to add a picture that is similar to the product, make sure it is realistic, or else the customer’s expectations will be hurt when the box is opened.
When you know how to design custom presentation boxes they can encourage sales to occur. The box should be strong so that it shows your brand in a positive light. Packaging that is breaking does not give a good image of the business. Even if you have designed the box well, but it is weak and flimsy, the packaging will not be able to impress. Get the details of your consumer base and know what they want from the packaging so that you can design it in a way that appeals to them. Choose images, colors, patterns, carefully.