BigCommerce is famously touted as being a highly user-friendly SaaS eCommerce platform that is fairly easy to customize and is ready to use out of the box.

Since it is a hosted platform, it is fast, secure, and reliable. BigCommerce also makes it easy to organize category collections and customize product pages and is compatible with 12 free and countless premium themes.

It also has a fairly open API which enables seamless integrations, but beyond that, it’s up to the skill of a BigCommerce developer to customize the platform.

Speaking of which, here are a few BigCommerce development projects that can improve the efficacy of your digital marketing campaigns.

Conversion Rate Optimization and Checkout Optimization

Conversion rate optimization refers to the process of optimizing a web page to encourage conversions, whether they be sales, downloads, or simply signing up for a newsletter.

A BigCommerce development team can lay out the web page in such a manner that removes obstacles to conversions, and can potentially even perform A/B testing that allows for continuous improvement.

When it comes to the checkout process, simpler is better, and fewer steps usually prevail. A BigCommerce developer can either configure BigCommerce’s native one-page checkout feature or create a custom solution.

Landing Page Optimization

Landing page optimization is critical to both SEO and PPC because the experience afforded by the landing page you select will have a pronounced impact on the subsequent behavior of the visitors to that page.

Creating vibrant, brand-integrated pages with calls to action and prominently displayed value propositions can encourage visitors to remain on a page and, hopefully, to convert.

Custom Theme Development

While the BigCommerce platform is compatible with a wide range of free and premium themes, sometimes pre-made just doesn’t cut it when it comes to brand integration.

Fortunately, an experienced BigCommerce partner can align with you on your expectations for how your website should be brand-integrated, and then develop a custom theme that creates a holistically branded experience for your BigCommerce store.

Mobile and Responsive Development

It’s not news that Google is now mobile-first indexing, but it doesn’t mean that you don’t need a mobile-friendly store.

Fortunately, BigCommerce is a mobile-friendly platform with many responsive themes. That doesn’t mean any old “responsive” theme will cut it, though.

Users are different in all industries, remember, and what appeals to some may not appeal to others. A BigCommerce developer can investigate how your website displays on mobile and then if necessary code the changes to make it more mobile-friendly, both to Google’s crawlers and your users.

Custom App Development

Finally, but perhaps most importantly, a BigCommerce development team can create for you what BigCommerce doesn’t provide.

While BigCommerce does offer a large range of themes and is compatible with what seems like an ever broader range of apps, have you ever felt like you needed something truly bespoke to capture the experience of your brand? Perhaps a custom tool or app which could bridge the gap between the real-world shopping experience and what a website can do?

Augmented reality and virtual reality are the way of the eCommerce future. If you need an app that fosters interaction between your brand and your shoppers, then don’t expect the platform to deliver it or the market to bear it; work with a BigCommerce developer to create it.

The Sky’s the Limit!

If BigCommerce doesn’t offer it out of the box, then don’t give it up for lost. Work with a BigCommerce developer to create it.

1Digital Agency ( has 10 years of experience and is BigCommerce Elite Certified, having built countless BigCommerce websites, custom scripts and codes, themes, and more.

Contact them today at 888-982-8269 and bring your website into the 21st century with truly custom solutions.