Whether you are already launched or in the process of creating your business, you will undoubtedly need to create a professional website to present your business and perhaps sell online.
Only here: you do not know where to start, and you mix your brushes with all the solutions that exist: agency, Freelance web designer and developer Delhi, India, what type of service provider to contact? How to create a professional website? How much does it cost? Can you create your professional site yourself? What selection criteria?
How to create a professional website? Your options!
Now that you see more clearly about your needs and your means, let’s scan the options you have at your disposal to create your website.
Call an agency
This is often the first solution that comes to mind: using a communication agency or a digital agency. The majority of companies use an agency for the creation of their professional website.
The advantage of agencies? They have solid experience, a proven methodology, and integrate different professions into their teams: graphic design, web development, project management, UX design, web marketing… Even if it means making your head spin.
Some digital agencies only deal with the creation of your website. Communication agencies, on the other hand, take care of everything: defining your communication messages, your slogan, your graphic universe, your editorial content… But this will cost you more. In any case, only use an agency if you have a certain budget.
Hire a freelancer
The second solution favored by entrepreneurs when it comes to creating their professional websites is to work with an independent web developer (freelance). This solution is less expensive than using an agency. It is also more flexible, and deadlines can be shorter.
But be careful: you will have to get more involved in thinking about your specifications. Most web developers are not able to define your visual identity, and your specifications, or write the content of your site.
Some web developers are above all computer scientists, very good technically, but it is not because someone is a developer that he will make the right choices to create your website, whether from a technical, graphic, or marketing.
Other freelancers are creatives and designers who also master web development. Others finally are communicators who use turnkey solutions to create sites but are not very good technically.
The professional website checklist
Have you chosen the solution that suits you best for the creation of your site? Now, don’t take the risk of forgetting something. We have concocted a small list of mandatory or very useful elements, which you will have to think about.
Domain name: if you have not already done so, choose the domain name of your site (example: Boucherie-michel.fr). This must contain the name of your company or your brand and above all, it must be available. Prefer a domain name ending in .fr or .com, even if many other extensions are offered.
Legal Notice page: this page is mandatory for any website. Use a template available on the web or hire a lawyer to draft them.
General Conditions: the General Conditions of Sale in e-commerce (CGV) are mandatory. The General Conditions of Use (TOS) are necessary if users can interact with your site (create a personal account, for example).
Cookie management banners: when your site saves cookies on the computer of Internet users (for example, for traffic monitoring), you must obtain their consent.
Backups: if your site is hosted on your server or that of your service provider, it is necessary to set up a backup service, in order to be able to recover your history in the event of mishandling!
Traffic monitoring: we don’t always think about it, but we advise you to set up a traffic monitoring tool on your website. You will be able to know the number of visitors, their origin, the most viewed pages.
SEO: don’t neglect SEO. This is what will allow your site to appear in search engines. If you use a service provider, check that he is able to take care of it.
Mobile compatibility: your website must be compatible with all screen sizes because today many site visits are made from a mobile device.
Https: check that your site works well with a secure URL. This is necessary from a security point of view, and for your SEO on search engines.
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